Why the recent MLS changes make our Attorney-Broker model the most powerful way to sell your home.
Real estate agents are no longer allowed to advertise buyer agent commissions on the MLS. Every home on the MLS now looks exactly the same to buyers and their agents across the internet. There is no public information about how much sellers are paying in commissions.
Because of this, the key to a successful, highly profitable sale no longer hinges on offering a massive commission upfront. It hinges entirely on the skill, representation, and legal capability of your listing team.
When a buyer or their agent calls to inquire about your home, the person answering the phone is the most critical point of failure—or success. Many buyers feel the industry is self-serving. It is vital that your representative can explain to every buyer that they have a fair and even chance to purchase the home.
We ensure every inquiry is handled with professionalism, explaining the value of the home and setting a pleasant, competitive environment that encourages strong offers.
The first negotiation happens before your home is even listed: choosing your representation and fee structure. With our $10,000 flat fee, you secure full-service luxury representation without giving away 3% of your equity.
From there, we focus on showing schedules, pre-marketing strategies, and targeting the strongest buyer pool through social media and maximum MLS exposure.
When offers arrive, how will your agent handle requests for buyer agent compensation? Will they be passive? Do they have the tools to counter effectively?
In California, traditional listing agents only have blank lines on standardized forms. They often lack the legal vocabulary to write a proper counter-offer regarding buyer agent compensation. As a licensed Real Estate Attorney, we draft custom, legally binding counter-offers that put pressure on buyer agents to reduce their fees or increase the buyer's offer price.
The most important question a seller can ask a listing agent today is: "How are you going to legally counter buyer agent compensation requests?"