Sell Your San Diego Home for 1% — Full Service, Premium Marketing
Sell your San Diego home with our Advantage Premier 1% listing service. You get full MLS exposure, premium marketing, skilled negotiation, and attorney broker oversight — all for 1% of the sale price. Listing side only.
Example on a $1,000,000 San Diego Home
Traditional 3% Listing Fee
$30,000
Advantage Premier 1% Fee
$10,000
Potential Listing-Side Savings: $20,000
Example compares our 1% Advantage Premier listing fee with a 3% listing-side fee. Actual fees and savings depend on the final sale price and terms of the listing agreement. Buyer-agent compensation, if any, is separate.
Full MLS exposure plus premium marketing — Matterport 3D tours, cinematic video, drone & twilight photography
Attorney-broker review of contracts and disclosure strategy within the defined scope of the service
Skilled negotiation to maximize your sale price
Premium AI-targeted social media campaigns to find buyers ready to pay top dollar
No obligation. Your information is confidential.
The 1% Premier Package — Everything Included
Our highest level of customized representation and property-specific marketing. Full MLS exposure, premium marketing services, skilled negotiation, and attorney-broker oversight — all for 1% of the sale price. Listing-side fee only.
Advantage Premier
Our highest level of customized representation and property-specific marketing for sellers who want a premium home-selling strategy.
Full-Service Foundation
- Full MLS listing and syndication to Zillow, Redfin, Realtor.com, and all major sites
- Professional real estate photography
- Yard sign and electronic lockbox
- Coordinate showings with buyers
- Offer presentation and negotiation assistance
- Transaction coordination with escrow, title, agents, and lenders
- Standard California disclosure forms provided
- No upfront listing fee; payable upon successful closing
Enhanced Representation
- Enhanced property marketing
- Virtual twilight photography when appropriate
- Virtual staging when beneficial
- Attorney-Guided Disclosure Review
- Personalized negotiation and offer-comparison strategy
- Strategy for responding to buyer requests for agent compensation
- Dedicated showing coordination
- Targeted social media marketing — AI-powered ad campaigns reaching buyers ready to buy that weekend
Premium Marketing Included
- Matterport 3D property tour
- Cinematic property walkthrough video
- Twilight photography
- Drone photography when appropriate and legally available
- Virtual staging
- Hosted open houses
- Custom property website
- Premium social media marketing — enhanced AI-targeted campaigns to attract the strongest buyers willing to pay top dollar
Premier marketing services are selected according to the property, location, price range, target buyer, and expected marketing benefit. We will explain the recommended marketing plan before you list.
1% Premier vs. Traditional 3% Agent
Same full-service experience. Premium marketing included. You keep more of your equity.
| Feature | Traditional Agent ~2.5%–3% | Premier 1% of Sale Price |
|---|---|---|
| MLS Listing & Syndication | ||
| Professional Photography | ||
| Yard Sign & Lockbox | ||
| Coordinate Showings with Buyers | ||
| Offer Negotiation Support | ||
| Attorney-Broker Review of Closing Docs | — | |
| Enhanced Property Marketing | — | |
| Virtual Twilight Photography | — | |
| Virtual Staging | — | |
| Attorney-Guided Disclosure Review | — | |
| Buyer Agent Fee Response Strategy | — | |
| Dedicated Showing Coordination | — | |
| Targeted Social Media (AI Buyer Targeting) | — | |
| Matterport 3D Tour | — | |
| Cinematic Walkthrough Video | — | |
| Twilight & Drone Photography | — | |
| Hosted Open Houses | — | |
| Premium Social Media (Enhanced AI Targeting) | — | |
| Custom Property Website | — | |
| ~2.5%–3% of sale price | Choose 1% |
All prices shown are listing-side fees. Premier marketing is customized for the property. The precise services, marketing plan, and scope of attorney involvement will be stated in the applicable written agreement.
Concierge Services — A La Carte Pricing
Some properties benefit from additional services. Depending on the needs of your home, these services may be included in your Premier marketing plan or added separately at an agreed price.
Attendance at Individual Showings
We attend individual showings — including buyer agent tours — to represent your property in person and answer questions on the spot.
Additional Hosted Open Houses
Extra hosted open house events to maximize buyer foot traffic and create competitive urgency.
Physical Staging & Furniture Rental
Full professional staging with furniture and decor rental to showcase your home's full potential.
Additional Video, Drone & Specialty Photography
Extra cinematic video, aerial drone footage, or specialty photography to highlight unique property features.
Additional Paid Advertising
Targeted digital advertising campaigns across social media and search platforms to reach qualified buyers.
Custom Property Website
A dedicated, branded property landing page with its own URL for premium marketing campaigns.
See How the 1% Premier Listing Works
Watch a quick overview of our 1% Premier service, premium marketing, and the attorney-broker advantage — and why it's the smarter way to sell your home.
How the 1% Premier Listing Works
Watch a quick overview of our process, premium marketing, and the attorney-broker advantage — and why it's the smarter way to sell your home.
See Your 1% Savings
Move the slider to set your estimated home value and see your potential listing-side savings with our 1% Premier service versus a traditional 3% listing fee.
Estimates compare our 1% Premier listing fee with a hypothetical 3% listing-side fee. Actual fees, sale price, and savings may vary. Buyer-agent compensation, if requested in an offer and agreed to by the seller, is separate.
The Broker + Attorney Advantage
John McConnin is both a licensed California Real Estate Broker and a Real Estate Attorney. You get two professional perspectives in one — for just 1% of the sale price.
What a Traditional Agent Does
- • Lists your home on the MLS
- • Coordinates showings
- • Listing fees commonly range from approximately 2.5% to 3%
- • Traditional agents generally work within standard real estate forms and cannot provide legal advice unless separately qualified
- • Real estate licensees generally cannot provide legal advice unless they are also licensed attorneys
What We Do Differently
- Full MLS + premium marketing (Matterport, video, drone, and more)
- Attorney-broker review of contracts and disclosure strategy within the defined scope of the service
- Transparent 1% pricing — listing side only
- Custom counter-offer strategy for buyer agent fee requests
- Attorney-broker perspective on contracts, disclosures, negotiation, and risk
The Attorney-Broker Advantage: Evaluating Buyer-Agent Compensation
Buyer-agent compensation is not automatically included in our listing fee. A buyer may ask the seller to contribute toward the buyer's brokerage expense as part of an offer. We help you evaluate that request in the context of the purchase price, financing, contingencies, closing costs, and your estimated net proceeds. When appropriate, we can recommend a counteroffer addressing the price, compensation request, or other terms so you can evaluate the complete economic value of the offer.
Buyer-agent compensation is negotiable and is considered separately from our listing-side fee. The seller decides whether to accept, reject, or counter any requested compensation as part of an offer.
Attorney-broker oversight and guidance are incorporated into our listing process. The precise scope of brokerage and legal services will be explained during the consultation and stated in the applicable written agreement.
A List of Homes Sold by McConnin & Company Realty
John McConnin has personally sold more than 200 homes as a California real estate broker. John and agents affiliated with McConnin & Company Realty have sold more than 400 homes combined. Below is a partial historical list of properties sold by John and affiliated agents.
1317 Caminito Gabaldon, Unit J, San Diego, CA 92108
Condo
2526 Aster Street, San Diego, CA 92109
Single Family
2589 Joann Drive, Oceanside, CA 92056
Single Family
6311 Di Vita Drive, Carlsbad, CA 92009
Single Family
1184 Countrywood Lane, Vista, CA 92081
Single Family
4210 Dawn Lane, Oceanside, CA 92056
Single Family
1492 Enchante Way, Oceanside, CA 92056
Single Family
2712 Pepper Tree Drive, Oceanside, CA 92056
Single Family
122 Pamela Drive, Fallbrook, CA 92028
Single Family
12630 Carmel Country Road, Unit 107, San Diego, CA 92130
Condo
2554 Discovery Road, Carlsbad, CA 92009
Single Family
6319 Di Vita Drive, Carlsbad, CA 92009
Single Family
Showing 12 of 116 properties included in this partial historical sales list.
Properties shown were sold by John McConnin, broker of McConnin & Company Realty, or by agents affiliated with the brokerage. This is a partial historical list and is not represented as a complete record of every transaction.
Sell Your Home for 1% and Keep More of Your Equity
Schedule a free, no-obligation Home Sale Strategy Session. We'll discuss your property, recommend the premium marketing plan that fits your goals, and show you how 1% listing pricing affects your estimated net proceeds.
See your exact 1% fee vs. traditional 3% commission
Receive a customized premium marketing recommendation
Learn how attorney-broker oversight can strengthen your transaction strategy
Review your estimated listing-side savings