Full-Service Home Selling in San Diego Starting at Just $5,000
Sell your San Diego home with experienced full-service representation, professional marketing, skilled negotiation, and attorney broker oversight. Choose a $5,000 or $10,000 flat fee package or our 1% Premier service and keep more of your hard earned equity.
Example on a $1,000,000 San Diego Home Using Advantage Plus
Traditional 3% Listing Fee
$30,000
Advantage Plus Flat Fee
$10,000
Potential Listing-Side Savings: $20,000
Example compares our $10,000 Advantage Plus listing fee with a 3% listing-side fee. Actual fees and savings depend on the package selected, final sale price, and terms of the listing agreement. Buyer-agent compensation, if any, is separate.
Full MLS exposure, professional photography & marketing
Attorney-broker review of contracts and disclosure strategy within the defined scope of the selected service
Skilled negotiation to maximize your sale price
Three transparent packages to choose from—starting at a $5,000 flat fee
No obligation. Your information is confidential.
Three Ways to Save on Your San Diego Home Sale
Choose the pricing and service level that best fits your property and goals. Every package provides MLS exposure, professional representation, marketing, negotiation assistance, and attorney-broker oversight. Listing-side fee only.
Advantage Essentials
Essential full-service representation for sellers who want experienced assistance, professional exposure, and excellent value.
- Full MLS listing and syndication to Zillow, Redfin, Realtor.com, and other major real estate websites
- Professional real estate photography
- Yard sign and electronic lockbox
- Standard California disclosure forms provided for seller completion
- Handling of property inquiries
- Showing coordination
- Offer presentation and negotiation assistance
- Transaction coordination with escrow, title, agents, and lenders
- Attorney-broker review of transaction documents within the scope of the listing service
- No upfront listing fee; payable upon a successful closing
Advantage Plus
Enhanced representation, marketing, negotiation strategy, and greater attorney-broker involvement for sellers who want additional support.
- Everything in Essentials, plus:
- Enhanced property marketing
- Virtual twilight photography when appropriate
- Virtual staging when beneficial
- Enhanced contract and disclosure review
- Personalized negotiation and offer-comparison strategy
- Strategy for responding to buyer requests for agent compensation
- Dedicated showing coordination
- Targeted social media marketing — AI-powered ad campaigns that identify and reach buyers who are actively searching and ready to buy that weekend
- Attorney-Guided Disclosure Review
- Additional attorney-broker access within the defined scope of the service
Advantage Premier
Our highest level of customized representation and property-specific marketing for sellers who want a premium home-selling strategy.
- Everything in Advantage Plus, plus a customized selection of premium services that may include:
- Matterport 3D property tour
- Cinematic property walkthrough video
- Twilight photography
- Drone photography when appropriate and legally available
- Virtual staging
- Hosted open houses
- Custom property website
- Premium social media marketing — enhanced AI-targeted ad campaigns engineered to find and attract the strongest potential buyers who are ready to buy now and willing to pay top dollar
- Additional property-specific marketing selected for the home
Compare All Three Packages
Every tier is full-service with attorney-broker oversight. Pick the marketing level that fits your home.
| Feature | Essentials $5,000 Flat Fee | Plus $10,000 Flat Fee Most Popular | Premier 1% of Sale Price |
|---|---|---|---|
| MLS Listing & Syndication | |||
| Professional Photography | |||
| Yard Sign & Lockbox | |||
| Coordinate Showings with Buyers | |||
| Offer Negotiation Support | |||
| Attorney-Broker Review of Closing Docs | |||
| Disclosure Forms Provided | |||
| Enhanced Property Marketing | — | ||
| Virtual Twilight Photography | — | ||
| Virtual Staging | — | ||
| Attorney-Guided Disclosure Review | — | ||
| Buyer Agent Fee Response Strategy | — | ||
| Dedicated Showing Coordination | — | ||
| Attorney-Guided Disclosure Review | — | ||
| Targeted Social Media Marketing (AI Buyer Targeting) | — | ||
| Matterport 3D Tour | — | — | |
| Cinematic Walkthrough Video | — | — | |
| Twilight & Drone Photography | — | — | |
| Hosted Open Houses | — | — | |
| Premium Social Media Marketing (Enhanced AI Targeting) | — | — | |
| Choose | Choose | Choose |
All prices shown are listing-side fees. Premier marketing is customized for the property. The precise services, marketing plan, and scope of attorney involvement will be stated in the applicable written agreement.
Concierge Services — A La Carte Pricing
Some properties benefit from additional services. Depending on your package and the needs of your home, these services may be included in a customized Premier marketing plan or added separately at an agreed price.
Attendance at Individual Showings
We attend individual showings—including buyer agent tours—to represent your property in person and answer questions on the spot.
Additional Hosted Open Houses
Extra hosted open house events to maximize buyer foot traffic and create competitive urgency.
Physical Staging & Furniture Rental
Full professional staging with furniture and decor rental to showcase your home's full potential.
Custom Property Website
A dedicated, branded property landing page with its own URL for premium marketing campaigns.
Additional Video, Drone & Specialty Photography
Extra cinematic video, aerial drone footage, or specialty photography to highlight unique property features.
Additional Paid Advertising
Targeted digital advertising campaigns across social media and search platforms to reach qualified buyers.
See How Flat Fee Advantage Works
Watch a quick overview of our process, pricing, and the attorney-broker advantage — and why it's the smarter way to sell your home.
How Flat Fee Advantage Works
Watch a quick overview of our process, pricing, and the attorney-broker advantage — and why it's the smarter way to sell your home.
Compare Your Savings Across All Three Packages
Move the slider to set your estimated home value, then select a package to see your potential listing-side savings versus a traditional 3% listing fee.
Estimates compare the selected package with a hypothetical 3% listing-side fee. Actual fees, sale price, and savings may vary. Buyer-agent compensation, if requested in an offer and agreed to by the seller, is separate.
The Broker + Attorney Advantage
John McConnin is both a licensed California Real Estate Broker and a Real Estate Attorney. You get two professional perspectives in one — for transparent flat-fee or 1% pricing.
What a Traditional Agent Does
- • Lists your home on the MLS
- • Coordinates showings
- • Listing fees commonly range from approximately 2.5% to 3%
- • Traditional agents generally work within standard real estate forms and cannot provide legal advice unless separately qualified
- • Real estate licensees generally cannot provide legal advice unless they are also licensed attorneys
What We Do Differently
- Full MLS + marketing (same exposure)
- Attorney-broker review of contracts and disclosure strategy within the defined scope of the selected service
- Transparent flat-fee and 1% pricing options
- Custom counter-offer strategy for buyer agent fee requests
- Attorney-broker perspective on contracts, disclosures, negotiation, and risk
The Attorney-Broker Advantage: Evaluating Buyer-Agent Compensation
Buyer-agent compensation is not automatically included in our listing fee. A buyer may ask the seller to contribute toward the buyer's brokerage expense as part of an offer. We help you evaluate that request in the context of the purchase price, financing, contingencies, closing costs, and your estimated net proceeds. When appropriate, we can recommend a counteroffer addressing the price, compensation request, or other terms so you can evaluate the complete economic value of the offer.
Buyer-agent compensation is negotiable and is considered separately from our listing-side fee. The seller decides whether to accept, reject, or counter any requested compensation as part of an offer.
Attorney-broker oversight and guidance are incorporated into our listing process. The precise scope of brokerage and legal services will be explained during the consultation and stated in the applicable written agreement.
A List of Homes Sold by McConnin & Company Realty
John McConnin has personally sold more than 200 homes as a California real estate broker. John and agents affiliated with McConnin & Company Realty have sold more than 400 homes combined. Below is a partial historical list of properties sold by John and affiliated agents.
1317 Caminito Gabaldon, Unit J, San Diego, CA 92108
Condo
2526 Aster Street, San Diego, CA 92109
Single Family
2589 Joann Drive, Oceanside, CA 92056
Single Family
6311 Di Vita Drive, Carlsbad, CA 92009
Single Family
1184 Countrywood Lane, Vista, CA 92081
Single Family
4210 Dawn Lane, Oceanside, CA 92056
Single Family
1492 Enchante Way, Oceanside, CA 92056
Single Family
2712 Pepper Tree Drive, Oceanside, CA 92056
Single Family
122 Pamela Drive, Fallbrook, CA 92028
Single Family
12630 Carmel Country Road, Unit 107, San Diego, CA 92130
Condo
2554 Discovery Road, Carlsbad, CA 92009
Single Family
6319 Di Vita Drive, Carlsbad, CA 92009
Single Family
Showing 12 of 116 properties included in this partial historical sales list.
Properties shown were sold by John McConnin, broker of McConnin & Company Realty, or by agents affiliated with the brokerage. This is a partial historical list and is not represented as a complete record of every transaction.
Find the Right Package and Keep More of Your Equity
Schedule a free, no-obligation Home Sale Strategy Session. We'll discuss your property, recommend the service and marketing level that fits your goals, and show you how each pricing option affects your estimated net proceeds.
Compare all three pricing options for your home
Receive a customized marketing recommendation
Learn how attorney-broker oversight can strengthen your transaction strategy
Review your estimated listing-side savings